Despite my recurring online anxiety, I'm convinced that more fully articulating and utilizing my author brand will give me more clarity about my social media activities. What about you? Have you thought about author "branding"?
The following is part of a post written by the new CeleryTree administrator:
"The idea is that an author must make his or her mark within
a specific niche, and expend promotional efforts on trying to make
potential readers identify with this brand. Just as Stephen King is
known for his horror novels and Nicholas Sparks is known for tearjerker
romance, this idea requires that a writer find his place and stay with
it. The writer must ensure that blog, website and column writing, along
with any interviews, stays within the image that a reader should have
of him. This has numerous advantages, particularly for genre authors.
Fans of the author know what to expect, and the for the author,
promotional time and energy can be more focused and direct. Ultimately,
an author's name becomes linked with their niche in the reader's mind."
Author branding can make the most of our precious social media time. Head over to the CeleryTree post for more information on this timely topic.
And if you are a CeleryTree member, you can get free assistance in defining your author brand!
"Never give up. And most importantly, be true to yourself. Write from your heart, in your own voice, and about what you believe in." ~ Louise Brown
"Write something to suit yourself and many people will like it; write something to suit everybody and scarcely anyone will care for it." ~Jesse Stuart
"A writer's job is to take one thing and make it stand for twenty." ~ Virginia Woolf