Connecting writers and readers has never been simple. Yet because of social media, there's the mistaken idea that it's now a done deal. If only authors put enough information out there about themselves and their books, readers will find them. And buy them. And love them.
Twitter, Facebook, blog, Google +, Pinterest-- whatever it is, get on and promote your book! Anyone getting tired of this merry go round yet?
Especially when it doesn't work to sell books?
No, it does not. Seriously. Now don't get me wrong--once the book is out, you've got to give it a fighting chance by letting your potential audience know about it. But what happens if you've done all the social media over and over and over, and the book just isn't taking off?
Then it's not a book people want to read. Doing more social media won't change that. I'm not saying it's a bad book, it's simply not connecting with an audience. It may sound harsh but truth is, not everything flowing from our pens is golden.
What next then? Keep pounding away on yet another social media site trying to connect with that elusive audience? NO.
You've got to write another book, and maybe this time it'll be one readers connect with. It's been this way throughout the history of writing and publishing books. Nobody really knows what readers want. Who could have predicted Harry Potter, Twilight or the shades of gray phenomenon? Each of those authors just wrote what they wanted and struck gold.
The stupidest thing is to publish a couple books then quit writing and market like crazy trying to sell them. A better idea is to quit marketing and write like crazy.
Or better yet find a nice balance. But keep writing.
"Never give up. And most importantly, be true to yourself. Write from your heart, in your own voice, and about what you believe in." ~ Louise Brown
"Write something to suit yourself and many people will like it; write something to suit everybody and scarcely anyone will care for it." ~Jesse Stuart
"A writer's job is to take one thing and make it stand for twenty." ~ Virginia Woolf