Lake Atitlan, Panajachel, Guatemala

“Reading and writing are acts of empathy and faith. Guard that trust carefully — in this rapidly changing business, it’s the only sure thing.” ~Erin Keane
"Write something to suit yourself and many people will like it; write something to suit everybody and scarcely anyone will care for it." ~Jesse Stuart

"A writer's job is to take one thing and make it stand for twenty." ~ Virginia Woolf

Monday, January 20, 2014

Those Who Help Us Produce the Books (and a marketing message)

A small press like WiDo Publishing doesn't pay salaries, we pay freelancers. Our freelancers work in editing, typesetting, cover design, ebook formatting. We couldn't function without these amazing people.

Today, as part of an indie blogfest sponsored by author Jordan McCullum, I want to give a shout out to those extremely talented people who step in once the book is written, and who work so hard to make WiDo books amazing.

(And since I also signed up at the last minute for the What Works and What Doesn't blogfest sponsored by Arlee Bird, I have something to say about marketing as well at the end of this post.)

Facebook Cover by Steven Novak
If you're a self-published author, you also run a publishing business that most likely uses freelancers. You may even use several of the same ones we employ. Or you may be seeking recommendations.

Website Photography by Erin Gowen

If so, let me help. Each of these individuals is an ultimate professional at what they do. Looking for people to get you and your book ready for the big time? Here's WiDo's list:

Editors:

Summer Ross and Amie McCracken

Cover Designers:

Steven Novak
Amie McCracken
Tracy Jo Blowers and Lisa Olson

Typesetter:

Marny K. Parkin

Ebook Coding:

Marny K. Parkin
Karlene Browning

Photography:

Erin Gowen

Website Design and Maintenance:

Bill Justesen
Karlene Browning

And a special thank you to Karlene Browning who told me about this blogfest. It's an opportunity to mention and endorse a few special folks who are extremely important, and who make our job at WiDo so much easier!

And now for my contribution to the What Works blogfest, which is very brief, and which honors someone who's extremely special to me: the initial investor of WiDo Publishing-- without this person, who has always asked to be anonymous, there would be no company-- or at least not one that has had the longevity and overall success that WiDo has enjoyed.

WiDo was begun during a time of great transition in the industry and was able to stick it out and even thrive when other small publishers were going under with the close of bookstores and the rise of Amazon and ebooks. This is due to the wisdom and good judgement of our investor, who said something about marketing I want to share here:

"You will try one thing and it won't work. Then you'll try another thing that won't work. And eventually you will find what does work. But you won't find it if you don't keep trying."

And that's the crux of successful marketing. You just have to keep trying and experimenting and discovering what works for you and your company. It's not static, it's definitely not foolproof or guaranteed. Marketing must be ongoing and flexible and continuous.

Those who are participating in the What Works and What Doesn't blogfest are posting their own experiences with marketing. Should be fascinating! Go here for the list of participants.

33 comments:

  1. Karen - you are one of a rare breed - you have such a caring and giving side to you and you are most personal with your readers. You extend your helping hand of knowledge to others that are inexperienced. You are indeed a wonderful member of our human race :)

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  2. I think that is very wise advice. Can't find the answer if you stop looking.
    Thanks for participating in the symposium - even if it was last minute!

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  3. It takes an army to create a book. I didn't realize WiDo had published Eric's book. It was really good.

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  4. Loved your new blogheader - makes me want to jump ship and set up camp just on that balcony!! LOL!

    All the best to WiDo!! Take care
    x

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  5. I so agree with your statement about flexibility. What worked last year might not work this year and the idea of trying something new when the old doesn't work.

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  6. Just what I was thinking about- how much do I need to learn about marketing?
    Perfect, Karen.

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  7. Good post. Just keep trying. You never know what will happen. Thanks.

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  8. Totally agree. Things in this business shift so rapidly that you have to keep experimenting and changing along with it. Thanks.

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  9. Ooooh! Actual names and links - SO handy! I love Steven Novak. He's done a great job on both my books. He's talented, he's easy to work with, he works fast and his prices are more than reasonable. Highly recommend.

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  10. It's true! And some things that work well for you will not work well for someone of a different genre. You have to experiment, make messes and get your heart broken a few times if you're going to land a golden throne and spend your days eating cheese, eh? Great thoughts.

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  11. I'd like to endorse Amie for her editing skills; she helped me make my pretty good book ever so much better :)

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  12. Great quote and so true! What works well for one author, may do zilch for another author.

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  13. What a great shout out to those who help make these books possible!

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  14. Hi Karen, just stopping by to say how delightful your blog is. Thanks so much for sharing. I have recently found your blog and am now following you, and will visit often. Please stop by my blog and perhaps you would like to follow me also. Have a wonderful day. Hugs, Chris
    http://chelencarter-retiredandlovingit.blogspot.ca/

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  15. Love that, simple and right to the crux of the matter. What Works for one won't necessarily work for another, but it's the person who keeps pressing forward who will find their success! Great advice! Thank you for participating!

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  16. Love your tip! "Marketing must be ongoing and flexible and continuous." I totally agree! :-)
    The Musings of a Hopeful and Pecunious Wordsmith

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  17. Perfect tip! I try to remember that. There is not a secret trick or pill for anything except hard work. Thank you believing in me and for hiring me as a freelancer. I so love working with and supporting other small businesses. Have a great week!

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  18. Definitely keep trying and never give up. As you said, marketing is not static. Growth, change and flexibility are important things to keep in mind, especially as markets change and people develop new interests.

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  19. true, true
    perseverence is the key to success.
    and thanks for the encouraging words at my place!

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  20. I agree that you have to be flexible when it comes to marketing. Perseverance is the key.

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  21. Lots of trial and error, that's for sure!

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  22. Learning how crucial that team behind the writer is with my first novel. Also agree that we have to keep trying until we find what works, whether it is a marketing approach or a website theme.

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  23. Sometimes it feels like butting my head against a wall. I love everything about writing and promoting, except the rejection. LOL. Too bad that's such a big part of it. Great words of advice, and thanks for introducing me to WiDo Publishing.

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  24. Great advice! If at first ya don't succeed...

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  25. Dear Karen, this is an extremely generous posting. Thank you for providing links to freelancers who can help writers get published. Peace.

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  26. You are such a nice person Karen!

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  27. Oh wow--this is what I need. I didn't know there was something going on like an online marketing fest. It's where I am with my book so off I go to learn!

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  28. But I want a magic bullet! LOL. Why is everything worth having work? Geesh.

    Thanks for the recommendations. I'll have to check them out.

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  29. This is probably the best post of the event - definitely the most true. And it makes me want to get out there and try something new. :)

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  30. Thanks - some useful links there.

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  31. Can you believe I'm still getting through the What Works... entries?

    That quote pretty well is the gist of marketing philosophy I think. Thanks for adding your contribution to our marketing event.

    Lee
    An A to Z Co-Host
    Tossing It Out

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  32. I love that marketing advice! So true about many aspects of life, yes? I'm so glad you mentioned your amazing team. WiDo is amazing!

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  33. Hi Karen - you've been an inspiration to many .. and this has been such an informative post. Your investor has wise words to say .. be able to try new things, if they seem sensible ...

    Wonderful read and so pleased to see your freelancers ... cheers to all - Hilary

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