I've at last come to the conclusion: There is no one right way or wrong way to use Twitter. All those rules you see about Ten things not to do on Twitter! You can bet someone is doing every one of them and highly successful while breaking all the "rules."
Like all social media, a Twitter account needs a purpose, a focus for the activity, and it must be enjoyable or why bother. Set your own rules. Mine are that I don't RT any tweets with sex or profanity, just plain creepy, or what I deem inappropriate. Regardless of what anyone else does, these are my personal boundaries as I fill my timeline with the cleverness of others.
I'll tweet the occasional book link, a Goodreads review, or a good article related to writing or publishing, but more often I'm tweeting and retweeting pithy comments about life in general. It's a word game for me. How clever can one be in 140 characters or less? Some of the best tweets are only a few words long and one reason why I find Twitter to be a challenging and enjoyable word game.
Do you ever see those accounts with 50K followers and wonder how they got them? One of my Twitter friends, Gen
That's the secret right there. Retweet and star the good stuff (believe me, it's easy to find with all the cleverness out there) and then you put one decent tweet of your own out each day. It shows you're in the game and know how to play, and like-minded people will follow you, RT and star you, and it turns into a lot of fun.
This is how I'm playing Twitter right now. Bottom line: there's no need to be insecure about Twitter! It's fun, it's easy and it's fast, making it a very effective social media tool. Find your niche, set your boundaries then tweet away!