I came across a post today on Book Marketing Buzz titled "Why You Need $10,000 to Promote Your Book" , and I had to click over to see if he was joking. I follow this blog and enjoy many of the posts related to book promotion and updates in publishing trends. But this post shocked and surprised me.
For one thing, very few writers have this kind of money to use on marketing a single book. This is why we're using social media to such an extend, because it's free. And it can be a very effective way to get our names and work noticed while having fun too.
Another thing, there are absolutely no guarantees that any kind of marketing program will bring sales to match. I hired an advertising person when Farm Girl first came out and the one thing she said, and what every professional marketer will tell you, is this: We can promote for you but we cannot guarantee results.
The subtle warning is, "Let me tell you up front you might be throwing your money away. Are you okay with that?"
At WiDo Publishing, there are books that have been highly promoted by the authors and still don't sell very well. On the other hand, we've seen instances where an author has done very little beyond write and then sit back, not even writing anything else for years if at all, yet this one book will take off and sell consistently month after month.
Throwing money at a product will not guarantee success. If it were so, the big publishers would be spending a specific amount on each one they publish to create bestsellers. All a publisher or a writer can do is put the work out there and go through their promotional plan, whatever that happens to be, and then hope it catches on with the reading audience.
There's no explaining which books at WiDo have been top sellers and which ones have not. It hasn't come down to promotional dollars or advertising or marketing savvy. In the end, it comes down to whether the reading public connects with the book. And this can be a mysterious blend of ingredients involving timing, genre, promotional efforts that hit their mark, cover, price, summary, what's going on in the world at large--you name it.
There are awful books out there that catch on (Gone Girl cough cough, 50 Shades of Gray cough cough) and excellent ones that never go anywhere. A high-powered advertising budget isn't going to determine or create a bestseller.
But what do you think? Do you feel if only a publisher or writer does enough marketing or spends enough money, a book will sell?
While you're thinking about it, let me do my own plug on my cookbook, Farm Girl Country Cooking: Hearty Meals for the Active Family, which is free for a short time on Kindle.