My last post about book signings with the anxiety and even desperation that often accompany these events got me thinking about author promotion. The message is getting through loud and clear-- authors have to promote themselves and their books because nobody else will care enough to do it. The publisher cares, but often has a whole lot of books to market, with most of the attention going to the next title, or to the bestselling titles, or whatever. Anyone but moi, right? And if you are lucky enough to be one of those bestsellers, you better stay with it to keep your place on top.
There's no way out of it. We have to promote.
I have an upcoming interview with 24 Hours London author Marsha Moore on her book promotion. She has some great ideas and success stories. I am obsessed by this idea of promotion. There's a lot out there on the subject--good, bad and ugly. That idea of approaching passersby to put a copy of your book in their hands? No, that's a bad idea. Jane's comment about the writer of the recipe book in Costco wearing a chef's coat and engaging people with a genuine smile--good idea.
What are some of the ideas you've heard? Some that you want to try? Some you would never feel comfortable with? That you would resist with every fiber of your being? And what are you excited to do?
"Never give up. And most importantly, be true to yourself. Write from your heart, in your own voice, and about what you believe in." ~ Louise Brown
"Write something to suit yourself and many people will like it; write something to suit everybody and scarcely anyone will care for it." ~Jesse Stuart
"A writer's job is to take one thing and make it stand for twenty." ~ Virginia Woolf