John Locke is a super-salesman/businessman who regardless what he does figures out how to make money and be a success. Everything he touches turns to gold. If he ever writes a real memoir, I'll buy it.
I'm not one of his niche readers, will never buy one of his .99 books or even read a free one. Not because they aren't good, I have no idea if they are or not, but they're just not my kind of read. However, a book that gives guidelines and tips on being more successful especially when it has to do with my own rather unplanned, unorganized, write it and they will come approach to my career definitely has my attention.
And speaking of niche readers, that is a big part of his plan. An author must find their target audience, write to them, email them, love them. I totally agree with this! If only I could find my target audience, I'd do all of these things!
How can anyone not be impressed with Locke's accomplishments as a self-published author? In his book How I Sold 1 Million ebooks in 5 Months, he outlines how he did it. Some of his plan is applicable for about everyone, others are the kind of things a born salesman/successful rich guy will do and that would be really tough for a reserved, anxiety-ridden, overly stressed already woman (like me) to follow suit and have even 1/10 the same results.
Besides, I don't believe that everything works for everyone, but what I do believe in is making plans and setting goals. What Locke's book made me realize is that although I do this kind of planning and goal-setting in nearly every area of my life I have never done it for my own writing career. So he really opened my eyes to that.
As I read his business plan for marketing books, I was inspired to set up a professional author website. I finished it this weekend and am very proud of it! Anyone who wants to stop by and say hi, I'd appreciate it! Better get in there now before it's crowded with all those one million readers who will rush over just as soon as I publish House of Diamonds.