This past year, ever since we came back to the States, I've been all wrapped up in work for WiDo Publishing. It's our ten-year anniversary and we are very close to having our 100th book published.
We also started a new imprint, E.L. Marker, a hybrid company that offers traditional publishing services to self-publishing authors.
It's been a crazy busy year. The only writing I've done is journaling (my personal psychotherapy) and writing emails to authors whose work I'm editing and/or preparing for publication. So many emails.
I've edited a number of memoirs this year for both WiDo and E.L. Marker, and it's got me thinking about the writer's voice. In any kind of writing, voice will attract or repel readers. But in memoir it's especially important. If you dislike the voice of the narrator, you won't keep reading, since the memoir is about the narrator.
There a few tricks of the trade in editing a memoir to make the voice more appealing. Strangely enough, one of them is to tone it down. You might think, "But why? It's about this person so why not put as much personality in there as you can? So the reader can feel like they know them?"
A good question. The entire book is about the individual, in first person, their story, but it's also about other people they've included in their story. And those other people are part of what makes the memoir whole and balanced.
Putting in too much of the writer's personality, in the form of little asides or sarcasm or other types of humor, can quickly turn the reader off. It tends to make the narrator come across as self-absorbed and thus unlikable--the last thing we want to see happen in a memoir.
If you'd like to take a look at WiDo's selection of memoirs, click on this link to our bookstore and see the tab for Memoir.
Memoir is currently my favorite genre. I can't get enough of them, which I guess is why I've chosen to edit so many lately, rather than passing them along to other WiDo editors.
How do you feel about memoir, either writing or reading them?
Lake Atitlan, Panajachel, Guatemala
Showing posts with label self-publishing. Show all posts
Showing posts with label self-publishing. Show all posts
Saturday, October 14, 2017
Thursday, April 19, 2012
Quality Sells Ebooks
Sometimes in the rush to get a book to publication, quality can be compromised. It's especially tempting when self- publishing an ebook because downloading the file and clicking that button are just too easy.
Quality Control Check before publishing:
1. A fully-edited manuscript. (And even then, typos just have a sneaky way of slipping through. Grrr to typos!)
2. Formatting. Pay a professional to have it done right, it's worth it!
3. Cover. Your cover design should reflect the tone and genre of your story. Especially with online sales, the cover can make all the difference. It should look professional.
4. Description. I've seen book descriptions with misspelled words, missing punctuation, poor grammar, and I wonder what the book will read like if so many mistakes slip through a brief paragraph or two. The ideal description will make a person want to pay money for the experience of reading the book.
5. Details. Small details can enrich or (unfortunately) ruin the reading experience. Everything from typos and formatting to how chapter headings are designed, how paragraph breaks are done, whether or not the character names are suited to the story, and even comma usage. One or two departures from standard punctuation won't bother me, but when I'm into an ebook several chapters and notice repeated errors (like commas used for semi-colons and semi-colons for commas) it's a huge distraction.
A book must be so well-written, so thoroughly edited, so polished and professional that it really is a wonder when anyone tries to do it alone. Very few of the successful self-publishers do. They hire professionals to help them with all parts of the process to get that quality product readers want.
You want book sales? Don't forget the Q word!
Quality Control Check before publishing:
1. A fully-edited manuscript. (And even then, typos just have a sneaky way of slipping through. Grrr to typos!)
2. Formatting. Pay a professional to have it done right, it's worth it!
3. Cover. Your cover design should reflect the tone and genre of your story. Especially with online sales, the cover can make all the difference. It should look professional.
4. Description. I've seen book descriptions with misspelled words, missing punctuation, poor grammar, and I wonder what the book will read like if so many mistakes slip through a brief paragraph or two. The ideal description will make a person want to pay money for the experience of reading the book.
5. Details. Small details can enrich or (unfortunately) ruin the reading experience. Everything from typos and formatting to how chapter headings are designed, how paragraph breaks are done, whether or not the character names are suited to the story, and even comma usage. One or two departures from standard punctuation won't bother me, but when I'm into an ebook several chapters and notice repeated errors (like commas used for semi-colons and semi-colons for commas) it's a huge distraction.
A book must be so well-written, so thoroughly edited, so polished and professional that it really is a wonder when anyone tries to do it alone. Very few of the successful self-publishers do. They hire professionals to help them with all parts of the process to get that quality product readers want.
You want book sales? Don't forget the Q word!
Monday, March 26, 2012
Three Ways to Give Your Self-Published Book the Best Chance of Success
Writing
an entire book is a huge achievement in itself, but as you likely well
know, promoting it and making it a success is a whole different ball
game. Thankfully, there are a few ways that you can ensure your book has the very best chance when it hits the virtual
bookshelves.
Follow a few simple tips and you’ll be able to have readers all across the globe glued to their leather sectional, just to get a glimpse of what happens next in your tale. Let's take a look at three of the easiest ways you can give your book a helping hand before and after you complete the writing process.....
(Please go here to read the rest of this article.)
Follow a few simple tips and you’ll be able to have readers all across the globe glued to their leather sectional, just to get a glimpse of what happens next in your tale. Let's take a look at three of the easiest ways you can give your book a helping hand before and after you complete the writing process.....
(Please go here to read the rest of this article.)
Saturday, November 12, 2011
A Writer's Journey
I started this blog 2 1/2 years ago very insecure, newly published with a brand new small press, my first novel out, doubting that I'd ever find an audience for it. My blog connected with other insecure writers, some published, others on their way, many feeling as insecure about publication as I felt about book sales.
Discovering this community helped me feel like a part of something.
Along the way, I've seen blogging friends get contracts with agents and/or publishers. Some chose to self-publish. Some are sticking with the original plan to get the dream agent, to get the big publisher. It's all cool.
Go wherever your heart takes you, there's no right or wrong way. It's not marriage or parenthood, it's book publishing--a career choice, not a life choice with eternal consequences. Your spouse won't leave you, your children won't die or end up in prison because you chose to self-publish or wait for just the right publishing contract.
After two years of sharing writerly journeys, things change. I see a lot happening. Even the publishing industry has changed in amazing ways! And we writers blog about it and make decisions and share our joys and frustrations with each other. Online is where I found my writing community.
Where am I after two years? More active on social media, for one. (In varying degrees--Twitter, Facebook, Google+) A second novel published and the third heading to the editor. Less frustrated about sales. (I'll write the books, the sales will come or not.) Somewhat less awkward about promoting my books.(Still insecure about that part of it.)
I spend less time blogging and more time writing. (It used to be the opposite.)
Sometimes I wonder what the next two years will hold. Truthfully? I have no clue. I'd like to have more books out but other than that....not sure where I see myself in two years. How about you? Do you think you'll still be blogging? Published? Bestselling author? Tired of the whole scene?
Discovering this community helped me feel like a part of something.
Along the way, I've seen blogging friends get contracts with agents and/or publishers. Some chose to self-publish. Some are sticking with the original plan to get the dream agent, to get the big publisher. It's all cool.
Go wherever your heart takes you, there's no right or wrong way. It's not marriage or parenthood, it's book publishing--a career choice, not a life choice with eternal consequences. Your spouse won't leave you, your children won't die or end up in prison because you chose to self-publish or wait for just the right publishing contract.
After two years of sharing writerly journeys, things change. I see a lot happening. Even the publishing industry has changed in amazing ways! And we writers blog about it and make decisions and share our joys and frustrations with each other. Online is where I found my writing community.
Where am I after two years? More active on social media, for one. (In varying degrees--Twitter, Facebook, Google+) A second novel published and the third heading to the editor. Less frustrated about sales. (I'll write the books, the sales will come or not.) Somewhat less awkward about promoting my books.(Still insecure about that part of it.)
I spend less time blogging and more time writing. (It used to be the opposite.)
Sometimes I wonder what the next two years will hold. Truthfully? I have no clue. I'd like to have more books out but other than that....not sure where I see myself in two years. How about you? Do you think you'll still be blogging? Published? Bestselling author? Tired of the whole scene?
Saturday, September 24, 2011
How He Sold one Million ebooks in Five Months
John Locke is a super-salesman/businessman who regardless what he does figures out how to make money and be a success. Everything he touches turns to gold. If he ever writes a real memoir, I'll buy it.
I'm not one of his niche readers, will never buy one of his .99 books or even read a free one. Not because they aren't good, I have no idea if they are or not, but they're just not my kind of read. However, a book that gives guidelines and tips on being more successful especially when it has to do with my own rather unplanned, unorganized, write it and they will come approach to my career definitely has my attention.
And speaking of niche readers, that is a big part of his plan. An author must find their target audience, write to them, email them, love them. I totally agree with this! If only I could find my target audience, I'd do all of these things!
How can anyone not be impressed with Locke's accomplishments as a self-published author? In his book How I Sold 1 Million ebooks in 5 Months, he outlines how he did it. Some of his plan is applicable for about everyone, others are the kind of things a born salesman/successful rich guy will do and that would be really tough for a reserved, anxiety-ridden, overly stressed already woman (like me) to follow suit and have even 1/10 the same results.
Besides, I don't believe that everything works for everyone, but what I do believe in is making plans and setting goals. What Locke's book made me realize is that although I do this kind of planning and goal-setting in nearly every area of my life I have never done it for my own writing career. So he really opened my eyes to that.
As I read his business plan for marketing books, I was inspired to set up a professional author website. I finished it this weekend and am very proud of it! Anyone who wants to stop by and say hi, I'd appreciate it! Better get in there now before it's crowded with all those one million readers who will rush over just as soon as I publish House of Diamonds.
I'm not one of his niche readers, will never buy one of his .99 books or even read a free one. Not because they aren't good, I have no idea if they are or not, but they're just not my kind of read. However, a book that gives guidelines and tips on being more successful especially when it has to do with my own rather unplanned, unorganized, write it and they will come approach to my career definitely has my attention.
And speaking of niche readers, that is a big part of his plan. An author must find their target audience, write to them, email them, love them. I totally agree with this! If only I could find my target audience, I'd do all of these things!
How can anyone not be impressed with Locke's accomplishments as a self-published author? In his book How I Sold 1 Million ebooks in 5 Months, he outlines how he did it. Some of his plan is applicable for about everyone, others are the kind of things a born salesman/successful rich guy will do and that would be really tough for a reserved, anxiety-ridden, overly stressed already woman (like me) to follow suit and have even 1/10 the same results.
Besides, I don't believe that everything works for everyone, but what I do believe in is making plans and setting goals. What Locke's book made me realize is that although I do this kind of planning and goal-setting in nearly every area of my life I have never done it for my own writing career. So he really opened my eyes to that.
As I read his business plan for marketing books, I was inspired to set up a professional author website. I finished it this weekend and am very proud of it! Anyone who wants to stop by and say hi, I'd appreciate it! Better get in there now before it's crowded with all those one million readers who will rush over just as soon as I publish House of Diamonds.
Monday, May 23, 2011
The Business and the Art: Or the Love/Hate Relationship Between Writers and Publishers
(Disclaimer: This post isn't to focus on any particular publisher and/or author. It's just how things often play out when creative types and business types work closely together.)
Writers want to have their manuscripts accepted for publication. Yesterday would be fine. Publishers are too busy to acknowledge an email submission, or to answer queries, or to make a decision anytime before next year.
Writers want to get the book out as soon as possible. Publishers want to make sure the timing is right, the editing is done, the cover works, the promotion plan makes sense.
Writers want creative control to realize their vision. Publishers know what sells.
Writers like to name characters according to their own personal reasons. Publishers don't want too many names beginning with the same letter or sounding alike. Publishers will change character names with a heartless stroke of the find and replace key. Writers will have heart failure when they see their beloved Anna turned into Justine.
Writers get attached to the particular name they gave theirbaby manuscript. Publishers say, "No, that title doesn't work. We are changing it."
Writers tend to fall in love with their own words. Publishers are more than happy to kill their darlings.
Writers know this book will be a bestseller, if only the publisher will get off his butt and promote. Publishers know this book will be a bestseller, if only the writer will get off his butt and promote.
Writers need publishers to edit, design, print and promote, while financing the entire process. Publishers need writers to create, rewrite, revise some more, refine, keep revising, and promote, while worrying that their investment in this project may never be recovered.
Publishers want to release something that people will pay money to read, then tell others about it so they can pay money to read it, too. Writers want to write something that people will pay money to read, then tell others about it so they can pay money to read it, too.
The artist head and the business head simply tend to approach goals from different directions. A bit of tolerance and understanding go a long way to create a positive, productive working relationship. And remember, when things get stressed and don't seem to be working out-- communication is the best policy. Communication with the party involved, that is, not with the rest of the world.
Writers want to have their manuscripts accepted for publication. Yesterday would be fine. Publishers are too busy to acknowledge an email submission, or to answer queries, or to make a decision anytime before next year.
Writers want to get the book out as soon as possible. Publishers want to make sure the timing is right, the editing is done, the cover works, the promotion plan makes sense.
Writers want creative control to realize their vision. Publishers know what sells.
Writers like to name characters according to their own personal reasons. Publishers don't want too many names beginning with the same letter or sounding alike. Publishers will change character names with a heartless stroke of the find and replace key. Writers will have heart failure when they see their beloved Anna turned into Justine.
Writers get attached to the particular name they gave their
Writers tend to fall in love with their own words. Publishers are more than happy to kill their darlings.
Writers know this book will be a bestseller, if only the publisher will get off his butt and promote. Publishers know this book will be a bestseller, if only the writer will get off his butt and promote.
Writers need publishers to edit, design, print and promote, while financing the entire process. Publishers need writers to create, rewrite, revise some more, refine, keep revising, and promote, while worrying that their investment in this project may never be recovered.
Publishers want to release something that people will pay money to read, then tell others about it so they can pay money to read it, too. Writers want to write something that people will pay money to read, then tell others about it so they can pay money to read it, too.
The artist head and the business head simply tend to approach goals from different directions. A bit of tolerance and understanding go a long way to create a positive, productive working relationship. And remember, when things get stressed and don't seem to be working out-- communication is the best policy. Communication with the party involved, that is, not with the rest of the world.
Thursday, August 12, 2010
The Problem with Self-Publishing
It used to be distribution. A self-pubbed book couldn't get into bookstores. Now? Does that even matter at all? No, not really.
The self-publisher can go electronic, promote like crazy using social media and a link on the blog, and sell amazing amounts. Karen McQuestion did just that with her ebook, A Scattered Life, and now it's being published by Amazon (when did they become a big press???) and made into a movie.
A book not making it to the bookstore shelf is mattering less and less as we speak. A recent NY Times article chronicles the problems bookstores, including the massive Barnes & Noble, are facing due to the ebook explosion. And booksellers thought they had it bad back when Amazon took hold. Man, that was nothing compared to what's happening now!
So here's the question. Why bother with a publisher at all? Why bother with finding an agent, getting rejected, looking for a publisher, getting rejected, writing queries, getting rejected, submitting partials, getting rejected? Why not just save time, forgo the misery, and go straight to Smashwords? Or CreateSpace and Amazon?
If distribution doesn't matter, and marketing dollars are scarce (authors are having to promote like crazy anyway), then why not just do it all yourself and end up with a bigger piece of the pie?
A post yesterday on Melissa Cunningham's blog, A Writer's Reality, answers these questions, from the perspective of a debut author. EDITING. Did you hear that? I'm sure you did since I was shouting. EDITING. One more time. EDITING.
Sure you can have your work critiqued, even pay thousands of dollars for an editing service-- but all those people are so easy to ignore when they tell you something hard to hear, like:
These 3 chapters drag and don't add anything to the story--No way! That's my favorite part and is the essence of my book!
150,000 words is a bit much for a YA novel. Better cut by half-- I can't take out that much. Look at the 4th Harry Potter. It sold fine.
Your main character is annoying and will alienate readers-- What? The main character is based on my cousin, and this is true to her personality. I can't change it.
The boy and girl are both named Corey, very confusing-- So what? I like the name Corey.
There's an awful lot of telling in the first six chapters-- But that's because the reader needs to know the background to understand what comes next.
An editing service will be nice, make suggestions, and end up letting you do what you want because you're the boss. You are paying them. Not so with an editor at a publishing house. Whowill be a complete jerk may not be nice, who will make unreasonable demands, incredibly annoying requests, give strongly worded direction for the changes that must be made to your manuscript before it can go any farther.
Now if you're an amazing writer with the ability to self-edit with great skill, and the ability to take critique and run with it, polishing your work until it shines-- then you may be an excellent candidate for self-publishing.
I have nothing against self-publishing. Each writer needs to go the route that makes the most sense for him or her. But the editing.... that can be the real stumbling block. So if you're considering self-publishing, just be aware of the editing. Have a plan for that.
The self-publisher can go electronic, promote like crazy using social media and a link on the blog, and sell amazing amounts. Karen McQuestion did just that with her ebook, A Scattered Life, and now it's being published by Amazon (when did they become a big press???) and made into a movie.
A book not making it to the bookstore shelf is mattering less and less as we speak. A recent NY Times article chronicles the problems bookstores, including the massive Barnes & Noble, are facing due to the ebook explosion. And booksellers thought they had it bad back when Amazon took hold. Man, that was nothing compared to what's happening now!
So here's the question. Why bother with a publisher at all? Why bother with finding an agent, getting rejected, looking for a publisher, getting rejected, writing queries, getting rejected, submitting partials, getting rejected? Why not just save time, forgo the misery, and go straight to Smashwords? Or CreateSpace and Amazon?
If distribution doesn't matter, and marketing dollars are scarce (authors are having to promote like crazy anyway), then why not just do it all yourself and end up with a bigger piece of the pie?
A post yesterday on Melissa Cunningham's blog, A Writer's Reality, answers these questions, from the perspective of a debut author. EDITING. Did you hear that? I'm sure you did since I was shouting. EDITING. One more time. EDITING.
Sure you can have your work critiqued, even pay thousands of dollars for an editing service-- but all those people are so easy to ignore when they tell you something hard to hear, like:
These 3 chapters drag and don't add anything to the story--No way! That's my favorite part and is the essence of my book!
150,000 words is a bit much for a YA novel. Better cut by half-- I can't take out that much. Look at the 4th Harry Potter. It sold fine.
Your main character is annoying and will alienate readers-- What? The main character is based on my cousin, and this is true to her personality. I can't change it.
The boy and girl are both named Corey, very confusing-- So what? I like the name Corey.
There's an awful lot of telling in the first six chapters-- But that's because the reader needs to know the background to understand what comes next.
An editing service will be nice, make suggestions, and end up letting you do what you want because you're the boss. You are paying them. Not so with an editor at a publishing house. Who
Now if you're an amazing writer with the ability to self-edit with great skill, and the ability to take critique and run with it, polishing your work until it shines-- then you may be an excellent candidate for self-publishing.
I have nothing against self-publishing. Each writer needs to go the route that makes the most sense for him or her. But the editing.... that can be the real stumbling block. So if you're considering self-publishing, just be aware of the editing. Have a plan for that.
Thursday, June 17, 2010
The Secret to Getting Published
What it's not:
Although if you have achieved any of the above points, you are fortunate indeed, (especially if you have that agent who looks like Tom Cruise). And you are definitely farther along the path to publication than the guy next door who says he's writing a novel but spends all his time on the Wii.
Then what is the secret to getting published? Come closer and I'll tell you. Are you ready for this?
You have to want it more than you want anything else. You must want it with every fibre of your being.
The rest of the secret:
There it is people. The secret to getting published. Go after it!
- Having an idea no one's ever used before. (There's no such thing. Shakespeare saw to that and Dickens took care of whatever Shakespeare might have missed.)
- Being famous or related to someone famous. (It might get you noticed but there's got to be some talent to back it up. Still, they might put your face & name on a ghost written book, if you're really famous.)
- Writing the perfect query. (Be natural, be normal not needy and let your story speak for itself. There is no perfect query format. Even if there were, and you write it, how many query letters do you see for sale at Borders?)
- Getting the busiest and best-looking agent on the internet. (That one who looks like Tom Cruise comes to mind.)
- Getting a degree in creative writing. (Helpful, since hours of creative writing are required to get said degree.)
- The result of a highly popular blog with tons of followers. (Notwithstanding the scene in Julie Julia where 6 dozen agents leave pleading messages on her voice mail.)
Although if you have achieved any of the above points, you are fortunate indeed, (especially if you have that agent who looks like Tom Cruise). And you are definitely farther along the path to publication than the guy next door who says he's writing a novel but spends all his time on the Wii.
Then what is the secret to getting published? Come closer and I'll tell you. Are you ready for this?
You have to want it more than you want anything else. You must want it with every fibre of your being.
The rest of the secret:
- You will need to give up stuff to write. Lots of stuff. Like maybe, free time and all the fun things you see other people doing. Be responsible and prioritize (especially if you have young children). But make time to write.
- Writing well isn't easy or fast. It's a long, slow slog into awfulness involving disappointment, discouragement, depression and all those other "d" words until you begin to see a bit of light at the end of the tunnel. Be prepared for the long haul.
- Never quit until your prose sparkles and jumps off the page, until your characters come to life and your story strikes a universal chord. You may have to write six novels (like Talli Roland did) before you finally write the one that's got IT. Or spend ten years on one manuscript until it becomes a novel worth publishing. (Hello Uncut Diamonds.)
- Seek out and research every agent, every publisher, every avenue to publication that you can find. Don't be a publishing snob, thinking that only the best will do. A small press or an unknown and/or less attractive agent may offer you a contract and provide invaluable experience with editing, publishing and marketing.Your book could be on store shelves while your friend who snagged that
extremely good-lookingmuch busier agent is still waiting for an offer.
- If, after extensive research, you choose to self-publish or epublish, you won't rush into it with a poor quality piece of work. Nor cut corners on editing, design and typesetting, because you know that, in the end, it means nothing unless readers (who are not your relatives) willingly shell out cash for your book.
- One finished manuscript or one published book is only the beginning. This is a career not a hobby. Never rest on any hard-won success. Celebrate then get back to it. Your best work may not yet be written.
- You might get lucky and hit the big time fast, but then what? Keep going. And going. Stephen King wrote On Writing after an accident that nearly killed him. He was in so much pain he could barely write for thirty minutes at a time-- a man with countless bestsellers to his name and plenty of money-- yet he did not stop writing.
There it is people. The secret to getting published. Go after it!
Wednesday, November 18, 2009
Does Publishing have a Future?
So many elements seem to be conspiring to drive publishers out of business. Bookstores are struggling due to a variety of reasons-- the current economic climate, the decrease of the reading public, the ease and economy of purchasing one's books online, the influence of the media on one's reading choices that makes everyone want to buy the same book rather than try something new. These are just a few reasons; I could add a lot more and I'm sure you could, too.
At the same time, countless people want to write and get published. Thus the rise of the vanity presses, the self-publishing services, the we-will-publish-you-if-you-pay-us companies, the POD companies like Lightening Source and many others. When millions of people are writing books and craving publication, willing to pay for the privilege, companies will then arise to fill this huge market.
With the news that Harlequin is now offering a vanity imprint, I am wondering what all this means for the publishing industry. Clearly here's where the money is--publishing for a fee. Forget about quality, or promotion, or marketing, or even getting the books into bookstores. Why should these publishers care? They already have their profit.
Is this the future of publishing? Brick and mortar bookstores closing while millions of books are available online, e-books, on websites, etc? And the reading public can pick and choose according to their interests? Publishing company particulars no longer mattering? The struggling small press having to switch over to charging author fees in order to survive?
I am shuddering here. I don't like this picture. And I shall do my part to help the small press in any way I can, such as posting a review here on Zarahemla's release, No Going Back by Jonathan Langford, an excellent book which I want to promote in my own small way. Watch for it on Friday.
At the same time, countless people want to write and get published. Thus the rise of the vanity presses, the self-publishing services, the we-will-publish-you-if-you-pay-us companies, the POD companies like Lightening Source and many others. When millions of people are writing books and craving publication, willing to pay for the privilege, companies will then arise to fill this huge market.
With the news that Harlequin is now offering a vanity imprint, I am wondering what all this means for the publishing industry. Clearly here's where the money is--publishing for a fee. Forget about quality, or promotion, or marketing, or even getting the books into bookstores. Why should these publishers care? They already have their profit.
Is this the future of publishing? Brick and mortar bookstores closing while millions of books are available online, e-books, on websites, etc? And the reading public can pick and choose according to their interests? Publishing company particulars no longer mattering? The struggling small press having to switch over to charging author fees in order to survive?
I am shuddering here. I don't like this picture. And I shall do my part to help the small press in any way I can, such as posting a review here on Zarahemla's release, No Going Back by Jonathan Langford, an excellent book which I want to promote in my own small way. Watch for it on Friday.
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