I love this blogging thing but I'm pretty sure I'm not reaching my demographic here. Many of the blogs I follow are YA or romance authors, many are under 30, seeking an agent, deep into the process of writing & revising fiction.
This provides a wonderful writing support group and community, but as my marketing director said to me today: "What are you doing to reach your demographic?"
Me: Uhh, nothing? Presentations? I've done a few of those.
Her: Do you even know who your demographic is?
Me: Uhh, yeah, I think so.
Her: How old are you again?
Me: Do you like my hair this color? (No, just kidding, I really did stop and think about what she was saying.)
Her: You are my toughest case. You aren't even trying, are you?
Me: I blog a lot. I have 157 followers. I'm exploring the opportunities on social media.
Her: But what good does it do if it's not your demographic? Is your demographic 20-something YA authors working on their first novel, who like to blog about nothing, regardless of how interesting or funny it is?
Me: (In defense of all you awesomesauce writer/bloggers who are of a certain age and write a certain genre) But it's fun!
Her: Well, fun schmun. You won't be selling any of your books this way.
And then she proceeded to tell me about the book Crush It, and how hard someone has to work to realize their dreams. That it's not just fun, but you have to stay focused and energized in the right direction.
So I ordered the book with the Amazon coupon I won from Christine Danek's contest. Soon it will arrive in my mailbox, then I'll read it and learn how to crush it! Crush what? I'm not sure. But it sounds interesting.