Ten Tips for a Better Blog

So after a major move, no internet (except my Blackberry), and a forced hiatus from visiting and commenting on blogs, I have been on a blogger binge this week.

Which brings me to reflect on ten tips for a better blog-- from someone who has a lot of blogs to choose from and limited time to read them (which is probably all of us who have been here longer than 3 weeks)--

1. Don't start your post with "Sorry I've been too busy to post here lately." That's boring. Also, hearing about your cold or your kids' or your coworkers' colds is boring. Descriptions of common colds and flu symptoms always send me running to the next blog down the line.

2. If you are involved in a blogfest that I'm involved in, I'll click to see what you're doing. If not, I'll move on. No offense, it's just about connecting with common interests.

3. I know the general advice is "keep posts short" but sometimes longer is better. Sometimes short is too short. Like, What? That's it? I wrote a post about homeschooling on my other blog that was one paragraph-- total cop out, I still feel bad about that one. I totally checked it in. Some topics need more treatment. My homeschooling experience was definitely one that did.

4. Edit posts and take out the wordy phrases and boring bits. A writer's blog should be well put together. I'm all for relaxing the strict rules of grammar and punctuation when blogging, but edit out those unnecessary words that make a post a hard- to- read time suck.

5.Then there's the captcha phrases, word verif, and comment verification. We all have our reasons for doing what we do, and there's a couple blogs I will always follow even with comment verif (Hello Old Kitty, I heart you), but it creates a distance. And captcha slows everyone down and also eats comments that may be lost forever. Want more comments? Then get rid of anything that slows down your potential commenters! Blogger catches spam really well now, so why worry?

6. I don't want to hear music. Not on a blog. Not at all. Unless it's Robert Smith and the Cure singing Piggy in the Mirror.

7. Too busy is bad for business. Too many gimmicks on the sidebar take time to load, are distracting and look cluttered. They direct attention away from the important part, which is your post, your writing, who you are. Do those swimming fish say anything about you personally, or are they there just to hypnotize me and make me sleepy? And Google ads are just plain annoying.

8. Wallpaper. Really? Wallpaper is outdated everywhere people, even in houses. Especially the flowery, busy stuff that looks like it was taken from a class on scrapbooking. No, your blog is NOT the cutest blog on the block.

9. Anyone who wants more traffic should search Copyblogger or Problogger for tips. Or find a blog you like that fits your audience and do what that person does. Only still be you.

10. Be yourself. Have fun and enjoy the experience without stressing over numbers (stats, followers, comments, views). Work on content, visit other blogs, put yourself out there and like-minded people will find you.

So those are my Ten Tips, anything you want to add? And while we're on the topic, what is your biggest pet peeve with blogs? Go on, I'm listening.

Using Stats to Make Blogging Decisions

I have two blogs. The other one is From the Shadows to the Page, which is something I started to post about writing from life, since my two books are written from life. Memoir-writing, personal and family history collecting-- that sort of thing.

Yet with limited time, and when I view the Stats on both blogs, I question whether my quiet blog is worth my time. Most posts only get a few comments, and I can see by the Stats that some days only get 2 or 3 views.

So I'm faced with questions and decisions: Why am I keeping it up? Is it something I want to continue, considering the limited audience? Using Blogger Stats to make the decision shows that it's not a wise use of my time online. Unless I were to step it up over there, which I prefer not to do. I've got all I can handle here, and I'm not sure I want two blogs anymore.

So then what? How to let a blog die? Gradually post less and less, until finally one day you're done? I can just as easily post about writing from life here. Memoirs, even recording one's personal and family history. These are subjects that would work here. It's all writing after all.

There's a lesson in comparing my two blogs. This one is where I have focused my online energy. I used this blog's URL to follow and comment on others. That other one I dabbled now and then, never following anyone, didn't list other blogs on my sidebar, did nothing to attract people. (In fact, most of the followers probably came from here originally.)

So if you don't want much of a following, or a real active blog life, just don't try.  

Don't follow people. Don't comment on their blogs. Don't do anything special to attract visitors. Don't give back.

That's how to have a quiet blog where not much happens. Check your Stats. It will show you how things are going, and if your blog needs a shot of adrenaline.

It Takes a Village to Sell a Book

Writing the book may be a solitary activity, but selling it is a different story. Let's quickly move past the agent, editor, marketing team, publisher, distributor, bookstore-- all those involved in selling a book in its various stages of production-- and cut straight to the author. Yes, you. Even if you haven't finished your manuscript yet. Even if you haven't found an agent, editor, marketing team, publisher. YOU are the most important element in selling your book.

I see writers like Talli Roland and Susan Fields (who btw are holding 100 follower contests on their blogs today-- yay I just earned extra points!) who personify exactly what I'm talking about. They're building that village who will help them sell their books. In fact, Talli is doing it so well, that she'll hit 100 followers within a month of starting her blog! And Susan hits 100 in less than six months from when she started hers. These gals know what they're doing! Along the way to that happy day when Talli and Susan hold that book in their eager arms, the village will be rejoicing with them:

"You got an agent? Cool! Hooray for you. You deserve it, you've worked so hard!"

"Omigosh, you're getting published! I am so excited for you. I'll be the first one to buy your book when it comes out!"

"Can't wait to read it! Will it be available in the UK?"

"I live in Germany. Can you send me a copy? It's easier to buy direct from you."

You get the idea. There's your village-- supporting you, following your journey, waiting eagerly for the book's release.

Don't wait until you have a contract before starting your writing blog. Don't wait until you have a book cover. (I waited until I had two books published and in stores before I started blogging-- dumb me--I had no village waiting eagerly for my book's release, just a few friends & family, most of whom I gave copies to anyway. No sales there lol!)

Don't think you need a woo hoo la di da "professionally- designed writer website." That stuff is all so passe, unless you're a celebrity author. In that case, you need it to get some space from your zillions of fans. For those of us toiling in relative obscurity, it's all about social media--blogging and all that other stuff you guys do so well as you interact with your village. Who cares about a dull, static professionally-designed website? That is so five years ago. Bor-ing! Do like Talli and Susan and get into the fray with a blog that is fun, that is you, that shares your writing journey with all your new and wonderful friends who are doing the same thing over on their blogs.

You've heard the words, "building a platform" (very important, btw), and "attracting followers" (so exciting to see that number grow!), but basically it all boils down to one thing-- You are creating your own village and as it grows and grows, they will encourage, share, cry and rejoice with you along the way. And ultimately they'll not only buy your book, they'll help sell it. (For an example, check out Krista Jensen's blog, where she interviewed David J. West whose debut novel is soon to be released.) Your village will interview you, post reviews on Goodreads, tell everyone they know, and generally do more good for your sales than the bookstore owner who's struggling to stay in business and focusing largely on whatever is the bestseller of the day.

This is how it works people. We are building something here, populating the blog world with all of our fun and original little cities, full of fun and interesting inhabitants. We call them followers, but in reality they're our village. They help us, we help them, and we all need each other.