Six ways to Put the Blog to Work When You're Not There

A good blog is like a major home appliance that keeps working for you while you're busy elsewhere. We know how a dishwasher does this, but how can we be sure our blog is working well for us behind the scenes?

1. Comments. Your comments are like little signposts leading people back to you. So visit other blogs and leave comments. One who takes the time to leave thoughtful, clever, original comments will get followers and comments back.

2. Declutter. Make sure things are tidy and attractive for visitors. Sidebars can get really crowded! And viewing the blog daily, we get used to the mess. Declutter once a month and determine what needs to stay and what can go. Imagine how a new person viewing your site for the first time might see it.

3. Platform. Every blogger whether a career writer or not should have a platform, regardless of how informal it might be. Why are you here? What's your focus? What kinds of people do you want to attract? Once that's settled, make sure everything in your blog reflects you and the platform you've chosen, from your profile photo and bio to your design and even the arrangement of gadgets on the sidebar. That doesn't mean you can't branch out now and then and fly your freak flag, because a blog should reflect the personality of the owner. But someone stopping by should be able to tell fairly quickly who you are and what you're all about.  

4. Posts. Once a post is written it stays in place until deleted. Long after the blogger has forgotten they even wrote it, someone can find it and decide if your blog is worth their time just by that one post.  So take care with what you write, and if you have nothing to say, don't say it. Why stick to some arbitrary schedule if you have nothing? Or if you're on a roll, go ahead and publish daily. A good post will continue working for you as long as your blog exists, so the more excellent posts you have in your file, the harder they'll be working for you and your blog! But let me repeat: That doesn't mean you can't branch out now and then and fly your freak flag, because a blog should reflect the personality of the owner. So don't get paranoid and think everything you write has to be perfect and meaningful. Let loose now and then, nothing wrong with that!

5. Label and Index. When I first started blogging, I discovered a few publishing blogs that were full of such great information that I went in and read everything. On Blogger, there's a place for labels at the bottom of each post. You can then choose which labels you want displayed in the Index on your sidebar. Ideally, each post should carry labels according to subject matter. My labels are chosen with emphasis placed on the key words that relate to my platform. Like: bad reviews, blog tour, booksellers, editing, editors, selling books, rejection..... You get the idea. My labels reflect my platform. So that just in case someone wants to thoroughly research my blog and go through my old posts to get information, I organized it for them!

6. Selling Your Book. Your blog can help sell your book, but make sure it's easy for visitors to click on the links where they can buy it in various formats. I like these Kindle and Nook buttons. Suddenly one day I realized they needed to be near the top of my blog instead of buried down below somewhere, so I changed to a two-column format that makes more sense for me.

These are a few of the ways that a blog can keep working for you while you're off enjoying your vacation, or writing your book, or eating dinner, or down with the flu. There's no need to hover and be constantly present online. Set up your site carefully and thoughtfully and then let it hum along doing its job! Because the internet never sleeps.

Ten Tips for a Better Blog

So after a major move, no internet (except my Blackberry), and a forced hiatus from visiting and commenting on blogs, I have been on a blogger binge this week.

Which brings me to reflect on ten tips for a better blog-- from someone who has a lot of blogs to choose from and limited time to read them (which is probably all of us who have been here longer than 3 weeks)--

1. Don't start your post with "Sorry I've been too busy to post here lately." That's boring. Also, hearing about your cold or your kids' or your coworkers' colds is boring. Descriptions of common colds and flu symptoms always send me running to the next blog down the line.

2. If you are involved in a blogfest that I'm involved in, I'll click to see what you're doing. If not, I'll move on. No offense, it's just about connecting with common interests.

3. I know the general advice is "keep posts short" but sometimes longer is better. Sometimes short is too short. Like, What? That's it? I wrote a post about homeschooling on my other blog that was one paragraph-- total cop out, I still feel bad about that one. I totally checked it in. Some topics need more treatment. My homeschooling experience was definitely one that did.

4. Edit posts and take out the wordy phrases and boring bits. A writer's blog should be well put together. I'm all for relaxing the strict rules of grammar and punctuation when blogging, but edit out those unnecessary words that make a post a hard- to- read time suck.

5.Then there's the captcha phrases, word verif, and comment verification. We all have our reasons for doing what we do, and there's a couple blogs I will always follow even with comment verif (Hello Old Kitty, I heart you), but it creates a distance. And captcha slows everyone down and also eats comments that may be lost forever. Want more comments? Then get rid of anything that slows down your potential commenters! Blogger catches spam really well now, so why worry?

6. I don't want to hear music. Not on a blog. Not at all. Unless it's Robert Smith and the Cure singing Piggy in the Mirror.

7. Too busy is bad for business. Too many gimmicks on the sidebar take time to load, are distracting and look cluttered. They direct attention away from the important part, which is your post, your writing, who you are. Do those swimming fish say anything about you personally, or are they there just to hypnotize me and make me sleepy? And Google ads are just plain annoying.

8. Wallpaper. Really? Wallpaper is outdated everywhere people, even in houses. Especially the flowery, busy stuff that looks like it was taken from a class on scrapbooking. No, your blog is NOT the cutest blog on the block.

9. Anyone who wants more traffic should search Copyblogger or Problogger for tips. Or find a blog you like that fits your audience and do what that person does. Only still be you.

10. Be yourself. Have fun and enjoy the experience without stressing over numbers (stats, followers, comments, views). Work on content, visit other blogs, put yourself out there and like-minded people will find you.

So those are my Ten Tips, anything you want to add? And while we're on the topic, what is your biggest pet peeve with blogs? Go on, I'm listening.

The Writer Brain and the Blogger Brain

When I left for the weekend, I thought a retreat from the internet would be a nice break. It was a lovely weekend, but what do I do as soon as I get back home? Catch up on blogs, and write posts. I tried commenting on a few blogs and then stopped when I noticed how lame and weak my comments came across.

I think there's a blogging part of the brain and a writing part, and never the two shall mix. This weekend, in the quaint environment where we stayed, transported me to another world, (I write about it here if you're curious)--my writer brain came alive and my blogging brain went to sleep.

The blogger brain still feels groggy. I'll get back to my regularly scheduled programming soon enough, but meanwhile, I'm going to steep myself in the reading of some great fiction and go to bed early.

Writer's block is when a writer's brain isn't functioning properly. Is it blogger block when your blogger's brain falls asleep? Is this even a problem? Or maybe it's an opportunity?

It Takes a Village to Sell a Book

Writing the book may be a solitary activity, but selling it is a different story. Let's quickly move past the agent, editor, marketing team, publisher, distributor, bookstore-- all those involved in selling a book in its various stages of production-- and cut straight to the author. Yes, you. Even if you haven't finished your manuscript yet. Even if you haven't found an agent, editor, marketing team, publisher. YOU are the most important element in selling your book.

I see writers like Talli Roland and Susan Fields (who btw are holding 100 follower contests on their blogs today-- yay I just earned extra points!) who personify exactly what I'm talking about. They're building that village who will help them sell their books. In fact, Talli is doing it so well, that she'll hit 100 followers within a month of starting her blog! And Susan hits 100 in less than six months from when she started hers. These gals know what they're doing! Along the way to that happy day when Talli and Susan hold that book in their eager arms, the village will be rejoicing with them:

"You got an agent? Cool! Hooray for you. You deserve it, you've worked so hard!"

"Omigosh, you're getting published! I am so excited for you. I'll be the first one to buy your book when it comes out!"

"Can't wait to read it! Will it be available in the UK?"

"I live in Germany. Can you send me a copy? It's easier to buy direct from you."

You get the idea. There's your village-- supporting you, following your journey, waiting eagerly for the book's release.

Don't wait until you have a contract before starting your writing blog. Don't wait until you have a book cover. (I waited until I had two books published and in stores before I started blogging-- dumb me--I had no village waiting eagerly for my book's release, just a few friends & family, most of whom I gave copies to anyway. No sales there lol!)

Don't think you need a woo hoo la di da "professionally- designed writer website." That stuff is all so passe, unless you're a celebrity author. In that case, you need it to get some space from your zillions of fans. For those of us toiling in relative obscurity, it's all about social media--blogging and all that other stuff you guys do so well as you interact with your village. Who cares about a dull, static professionally-designed website? That is so five years ago. Bor-ing! Do like Talli and Susan and get into the fray with a blog that is fun, that is you, that shares your writing journey with all your new and wonderful friends who are doing the same thing over on their blogs.

You've heard the words, "building a platform" (very important, btw), and "attracting followers" (so exciting to see that number grow!), but basically it all boils down to one thing-- You are creating your own village and as it grows and grows, they will encourage, share, cry and rejoice with you along the way. And ultimately they'll not only buy your book, they'll help sell it. (For an example, check out Krista Jensen's blog, where she interviewed David J. West whose debut novel is soon to be released.) Your village will interview you, post reviews on Goodreads, tell everyone they know, and generally do more good for your sales than the bookstore owner who's struggling to stay in business and focusing largely on whatever is the bestseller of the day.

This is how it works people. We are building something here, populating the blog world with all of our fun and original little cities, full of fun and interesting inhabitants. We call them followers, but in reality they're our village. They help us, we help them, and we all need each other.

Blogging vs. Writing

I find blogging addictive. Anyone else have that problem? You get online to check your email, check your favorite blog, respond to comments, maybe write a new post, and before you know it, it's been THREE HOURS!!!

This week I started my new schedule. Turn on computer early, check emails and blogs, then move to my wip. Write two hours. Period. Rest of day, whatever. Who cares as long as I get my two hours of real writing in.

But I've run into a problem with switching gears from writing on blogs to writing creatively. They seem to use different brain cells or something. Especially when the blogging goes on too long, then I switch over to my novel and huh??? I can't focus on the words, I don't remember what it's about, I keep thinking of switching back to the internet and checking blogs. But I can't, I can't.

Blogging doesn't get you a finished novel, I remind myself. Working on your chapters is what gets you a finished novel.

I'm here now, writing this post, because I DID put in my two hours on my chapters. I am feeling GOOD!! So I'm rewarding myself by writing just a simple little blog post. Now, computer off, go do my normal Saturday stuff, and peace, out! See you on Monday!