Zoology is a Limited Demographic

Write what you want but realize that if you write a book that has a very limited demographic-- a zoology textbook, for example-- that you're not going to get many Kindle sales. In fact, publishers determine how best to market your book based on the demographic.

And thus ends the shortest post of the month, because I am all alphabetized out. I can hardly believe it's the last post. It's been really fun to write 30 posts about The Making and Selling of Books.

Congratulations to all the A to Z-ers! I have the Linky List on my sidebar and plan to continue my blog visits following down the list. I've found some amazing new bloggers this month. This has been a fantastic Challenge this year. I have loved participating and being part of the hosting team.

And don't forget May 7, when we can all write a post reflecting about our experiences with the Challenge.

Giving it that something X-tra

                                                                    Go the extra mile

         do your best work
           
                        don't be satisfied with mediocrity

                  give it your all

                                                       work your butt off..........

if you want to get published and sell books.

                                                                               And having a bit of talent won't hurt either.

Why be a Writer

If you want to be famous then run for office and be a politician

If you want to be rich then become a plastic surgeon.

If you want to have people know your name then be a teacher.

If you want to make a difference in someone's life then have children.

But if you want to work alone, feel like a freak, be misunderstood, wonder what the point is, always come up short of time and money, while writing stories that bubble up from within about characters you have never met but are strangely in love with, then be a writer.

Voice and the Refining of the Author's Voice

If you want to make a book, like if you want your book to get picked up by a publisher who will invest money into editing, design, printing and marketing and all that, then you need to have an appealing and strong author voice.

By that, I mean that certain something that shines through the plot, the characters, the description and every other part of your story and comes to rest upon the reader in a pleasing way.

It is much like person to person communication. I can sit down and talk to you and may have something interesting and important to say but if you don't like my tone or my facial expressions or the way I constantly smack my lips while speaking or never make eye contact or talk with my mouth full then it's not likely you'll want to listen to me for very long.

Voice is like that. If it is clear and strong and true it connects with the reader, who will then be more than willing, even eager, to continue this journey of discovery within the pages of the book.

How to get a distinct author voice? There is one way and one way only. It comes with practice. Write write write and write some more.

Undercurrents of the Book Launch

Launching a book is comparable to launching a ship out on the open sea. Who knows what will happen out there on the great big blue ocean?

With every book launch, the undercurrents are there, positive or negative or some of both.

There can be undercurrents of jealousy how come her books sell better than mine
Of bitterness if only my publisher had done a better job with the cover or with marketing or with title choice
Of high hopes when Oprah calls....
Of despair nobody will buy it and if they do won't read it and if they do will hate it
Of  pure joy I'm published I'm published I'm published
Of doubt should I have gone with this publisher, should I have self-published, should I do more with my blog, should I be active on Kindle Forums
Of confusion I want my book to be successful but don't know what to do next
Of satisfaction this book is awesome and I can't wait to write another

There are many shifting and varied undercurrents that carry a book out into the wide open sea, where anything can happen.

Just remember as you're riding those currents to enjoy the journey!

Typesetting a Book

I don't know how to do typesetting but I appreciate those who do. It takes a certain kind of highly detail-oriented perfectionist to be a good typesetter.

Typesetting is key in making a print book. It comes after the editing and before the printing. It has to do with fonts, spacing, white space, chapter headings and things you don't really notice when picking up a book but that add to the enjoyment of the reading experience.

When the typesetter is done, the publisher will get a print-ready proof to look over, to send to the author for final review, and then, when all corrections are made, to submit to the printer.

Book is printed, voila! Another book is launched out into the world of happy readers.

Hooray for the skilled typesetter!

S is for Saia, Submissions and The Soul Seekers

I ran a submissions contest a year or so ago on my blog for WiDo and one of the entries was from Amy Saia. It didn't win, but the submissions editor loved the first chapter!

At some point, Amy was asked to rewrite and resubmit. She worked super hard on it and got a contract for publication of her YA paranormal, The Soul Seekers to be released by WiDo Publishing on August 7.

And check out the very cool cover, designed by the author, the multi-talented Amy Saia.

When Emma’s father dies, she and her mother move cross country to live with Gran. Now the only constant in Emma Shay’s new life is him. Beautiful, silent, him—the mysterious guy at the library she secretly calls Superman because of his dark, good looks. Emma is puzzled and intrigued by this boy’s behavior. He speaks at her but never to her. He comes up to touch her hair and then suddenly leaves. An impulsive meeting between them uncovers a strange truth. Only Emma can see time-frozen William Bennett. Now it’s up to Emma and the gift she has tried so hard to deny to reclaim William’s soul. But ghosts can be very stubborn. He tells her to leave town and forget he ever existed. Not on your life, Superman.  

Set in Southern Indiana during the summer of 1979, The Soul Seekers is about one girl and the ghost only she can see. Can she bring him back from his purgatory, or is she doomed to turn into a ghost herself?

The Letter S is also for SALES, because I hope that The Soul Seekers gets lots of them!

Reviews and Reviewers

I love to get reviews posted on Goodreads and Amazon on my books, because then I know people actually read them. I'm always eager to know what people actually thought about them.

The first bad review I got really hurt. In fact, I got several early on with Uncut Diamonds. Ouch, ouch and ouch. They don't bother me now. In fact, sometimes I like to just go and look at them again: "hated it." "losey book." They make me smile. I think it's funny that someone found my book so horrible and even funnier that they felt such strong enough emotions to go to the trouble to post their two-word negative response.

I could spend hours scanning reviews on Goodreads and Amazon. Not on my books. I don't have enough of them to take hours, minutes maybe. I just like to read reviews. Some are gushing wonders, others horrible slams-- all for the same book!

One thing it shows is that there a whole lot of readers out there and they don't all like the same thing. It also shows that the more people are reading a certain book, the more reviews it will get of both good and bad variety.

Writers love getting reviews, especially glowing, five-star reviews. One of the very best ways to love an author is to post a review!

Quality Sells Ebooks

Sometimes in the rush to get a book to publication, quality can be compromised. It's especially tempting when self- publishing an ebook because downloading the file and clicking that button are just too easy.

Quality Control Check before publishing:

1. A fully-edited manuscript. (And even then, typos just have a sneaky way of slipping through. Grrr to typos!)

2. Formatting. Pay a professional to have it done right, it's worth it!

3. Cover. Your cover design should reflect the tone and genre of your story. Especially with online sales, the cover can make all the difference. It should look professional.

4. Description. I've seen book descriptions with misspelled words, missing punctuation, poor grammar, and I wonder what the book will read like if so many mistakes slip through a brief paragraph or two. The ideal description will make a person want to pay money for the experience of reading the book.

5. Details. Small details can enrich or (unfortunately) ruin the reading experience. Everything from typos and formatting to how chapter headings are designed, how paragraph breaks are done, whether or not the character names are suited to the story, and even comma usage. One or two departures from standard punctuation won't bother me, but when I'm into an ebook several chapters and notice repeated errors (like commas used for semi-colons and semi-colons for commas) it's a huge distraction.

A book must be so well-written, so thoroughly edited, so polished and professional that it really is a wonder when anyone tries to do it alone. Very few of the successful self-publishers do. They hire professionals to help them with all parts of the process to get that quality product readers want.

You want book sales? Don't forget the Q word!

P is for Publishing

I have really enjoyed posting this month on the theme The Making and Selling of Books, because I am so passionate about the topic.

I like writing and publishing books. My own, of course, but it is also incredibly rewarding to have a hand in seeing other writers' dreams of publication come true. I love it love it love it. Having a career in publishing is the best job I could ask for.

I feel honored to be a part of  WiDo Publishing. I am proud of all the authors who have published with us. I've seen the hard work they go through to get their manuscript print-ready. The unveiling of a new release is just the most exciting moment ever. You can't help but feel like a new mama.

Clarissa Draper won a submissions contest on my blog a while back and now her wonderful mystery, The Sholes Key, will be released on May 1. I wasn't her editor but I'm still as proud as can be. I read an ARC and it's an absolutely brilliant book. I can't wait to see this baby launch upon its journey!

All across London, single mothers are vanishing. Margaret Hill, mother of two, walked out of her house two months before, never seen again. A month later, Carrie-Anne Morgans takes her two-year-old son for a walk in the park and disappears, leaving him alone in his stroller. Lorna McCauley leaves her London flat in the early hours of the morning to buy medicine for her sick child and does not return.

Newly promoted Detective Inspector Theophilus Blackwell is assigned the case of Lorna McCauley, which on the outside seems to be a simple case of mid-life crisis and child abandonment. Elsewhere in London, MI5 analyst, Sophia Evans, is working undercover to catch an animal rights group responsible for targeted bombings. As Sophia's case (and her personal life) fall to pieces, she receives a strange envelope in the mail. It contains a picture of Lorna McCauley's lifeless face along with a daunting code.

Now the police and MI5 are forced to work together to stop the murders, and Sophia must find her way into the terrifying mind of a serial killer.